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Rotorua is a compact, accessible city that's a popular lifestyle destination for tourists and families. It's dominant industries are forestry, tourism, agriculture and geothermal energy.

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Rotorua is located at the heart of New Zealand. It is an untapped jewel of a city, full of potential and just waiting to be discovered. It is New Zealand’s pioneer in the fields of tourism and forestry, boasting world class services and globally renowned profiles. It has also developed a reputation as an area for science and innovation due to the Crown Research institute. If you're a fan of the outdoors and of adventure, it's a beautiful place to visit and to live.