From Idea to Market | Maximising Value from Innovation

Tue 9 May 5 — 6:30pm

Join us for drinks and networking and find out how to make the most of your IP!
Ticket price: Free

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All prices shown are in New Zealand dollars and inclusive of GST.

When people think intellectual property (IP), they usually think patents! And they would be correct - patents are a valuable form of IP, but not the only one available to Kiwi innovators. Using IP strategically can protect your innovative ideas, assist you to develop a strong brand and reputation and gain a competitive advantage in the marketplace. Join Baldwins and Dr Will Barker for drinks and networking as our experts demystify IP, discuss the ways IP can work for your technology and how to go about using IP to attract investment and commercialise your new idea. 


Deborah advises clients on the protection and commercialisation of their intellectual property, concentrating on branding and trade mark matters. She has a particular interest in working with companies in the ICT industries.
Will is experienced in commercialising new technologies through securing IP, and fund-raising. Will works across all aspects of the early stage value chain, to assist technology start-ups, investors, venture capitalists and larger companies looking to partner or engage with start-ups.
Duncan specialises in all aspects of patents, registered designs and copyright and their commercialisation. He regularly works with a range of tech companies to understand their needs and business goals and align their intellectual property strategy to match these goals.
Sean helps companies structure their business and operations in order to protect, commercialise and otherwise best use their assets. He has particular expertise in advising on IT and IP contracts, including large scale outsourcing and service agreements.
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