Capability

Tech Marketers | How to Sell Marketing to the CEO

Thu 11 May 7:30 — 9am

How do we get our CEOs, MDs and Founders to understand how marketing can really add value? .
Ticket price: $0-$12

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All prices shown are in New Zealand dollars and inclusive of GST.

Auckland event: Breakfast, $12 to attend

Christchurch event: Get together, free to attend

The Tech Marketers Group is  a Special Interest Group being formed as part of NZTech. We have been holding quarterly get togethers in Auckland, with Christchurch and Wellington events currently being planned. We believe that for the New Zealand technology sector to meet its potential, it needs a strong, globally capable, marketing force. Our tech marketers are often working in isolation, selling products into highly competitive markets with a fraction of the budget and resources of their global counterparts. What we do is hard and we need to support each other more.

In coming together as a Tech Marketers Group we look to share information, ideas and resources to collectively improve the groups' marketing capability and success. Techweek is a fantastic opportunity to launch the group to a wider audience and connect more marketers into what we are doing. The Auckland event will be run over breakfast and costs $12 to attend while Christchurch is free. They explore the topic of how can we successfully sell marketing into the CEOs, founders and other members of the C-Suite - with a strong emphasis on learning from each other - starting with a pre-event survey.