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The original Kiwi Landing Pad Sales and Marketing Jam. Designed to be a Music “Jam” format focusing on the real issues and questions on our audience’s mind and building conversation around those rather then a fixed slide deck. We cover the topics of Sales, Marketing, Product Management and Getting US ready.
For people who want to get a range of nuggets and insights across all of our topics from our international speakers and community.
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Objective:
Sales is the lifeblood of any idea as it evolves into a real business and grows. The best product and technology is of no value unless it can be meaningfully connected to consumers.In the 7 years we have been operating we have been approached by many entrepreneurs and organisations looking to enter the US market - most do not get out of the starting blocks. Our mission is to get more Kiwi entrepreneurs and their teams into the race.This programme is designed as a starting point for thinking about some of these key requirements around the critical areas of Getting US ready, Sales, Marketing and Product Management.
SalesSales is the lifeblood of a company. Sales, Sales and more Sales. Hiring, Process and Strategy.
Marketing"Build it and they will come" theory doesn’t hold much weight. Content, PR, Social, SEO, Events, Community Experimenting & Measurement.
Product Management Focus on the CEO of Product: Responsible for the strategy, roadmap, and feature definition for that product or product line.
We want to provide our community with a concise summary of what we have observed and some recommendations supported by interviews and presentations from companies and entrepreneurs dealing with these issues so that they can learn faster and focus on the more important elements to their business.
